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Design Alumni

The process of building a bridge between students and Alumni.

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Overview

Design - Alumni an application, which is exclusively made for design community. Effectively bridging the gap between students and alumni, focusing on creating a comprehensive platform that facilitates networking, portfolio showcase, job board, events & workshops, resource library, collaboration hub and many more.

role:

UI/UX Designer, UX Researcher

Project Duration:

Feb – Apl 2024

Tools:

Figma, G forms, Medium, Whimsical,

Uizard, GPT-4 turbo, Perplexity

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Objectives and Goals

  • Provide portfolio showcase and feedback tools to refine creative work.

  • Offer exclusive design community access for networking and collaboration.

  • Enable seamless mentorship connections with experienced industry professionals.

  • Feature a design-specific job board for internships, full-time roles, and gigs.

  • Build a rich resource library with industry insights, guides, and tools.

  • Host community events and networking meetups for knowledge sharing.

  • Develop an alumni and professional directory for easy connections.

My Process

(Design Thinking)

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Empathize

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Define

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Ideate

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Prototype

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Test

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Empathize

Primary Research

User Interviews insights

A few group interviews have been conducted with both the categories of the people, students aswell the alumni to gather insights.

Alumni

  • Alumni have a quite busy schedule and are only available on weekends.

  • They receive many freelance work opportunities, but they ignore them because of their busy schedule.

  • They emphasized the importance of design webinars and seminars to stay updated on the latest design trends.

  • Around 50% of alumni are ready to mentor and guide students for free.

Students

  • 70% of students are working hard to achieve their career goals.

  • 85% of students say it’s hard to interact with their alumni on existing applications.

  • Students are passionate about freelance work, but existing platforms are very saturated.

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Secondary Research

  • Some universities already have established alumni networks, career centers, or mentorship programs that fulfill similar needs. Your app might be redundant in such cases.

  • Maintaining high user engagement on both sides (students and alumni) can be difficult, especially if the app offers limited value or faces competition from existing platforms.

  • Developing and maintaining a mobile app requires resources and funding. You'll need a clear plan for financial sustainability to ensure the app's long-term viability.

  •  63% of India’s Top educators emphasized on the importance of Alumni Management and maintaining alumni relations. So, adopting the best alumni guidance system on campus is pivotal to YOUR school’s continued success.


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User Personas

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Define

Problem Stement

In today's job market, students want to work at great companies, and alumni want to start new ventures. But they both struggle to improve their professional profiles. The problem is finding a simple way for students to get advice from alumni. They need a platform where they can connect easily without any barriers. If students and alumni can make meaningful connections, it could really help them reach their goals.

Competitive Analysis

A comparison of existing travel planning platforms:

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User Journey Mapping

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Business Canvas Model

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Ideate

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Brain Storming

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Feature Priority Matrix

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Information Architecture

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Low - Fidelity Wireframes

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Prototype

Style Guide

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Hi - Fidelity Wireframes

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Prototype

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Test

Usability Testing

Project Summary

  • Identified the need for a platform connecting design students and alumni for mentorship and career opportunities.

  • Conducted interviews and gathered insights to understand the needs and challenges of students and alumni.

  • Brainstormed and conceptualized features like networking, portfolio showcase, and mentorship programs.

  • Created wireframes and interactive prototypes to visualize the app's user interface and functionalities.

  • Designed the app with a focus on minimalistic design, intuitive navigation, and seamless user experience.

  • Performed extensive testing with target users to refine features and ensure the app meets their needs effectively.

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